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Initially published on April 17, 2020
MrBeast, aka Jimmy Donaldson, is the most interesting creator on YouTube. MrBeast is one of the fastest-growing YouTube creators. He has been averaging close to 1.5M+ new subscribers every single month for the past two years. You read that right…MrBeast’s channel is gaining 60,000 new subscribers every single day.
Today, MrBeast has almost 34M subscribers and his videos have been watched over 5 billion times. Even if you’re not familiar with MrBeast, it is very likely that you have seen one of his videos. Most of MrBeast’s videos are best described as extreme acts of generosity and/or outrageous experiments.
Although, to be honest, I’m not sure that either of those descriptions does it justice. It’s probably easier to just share some of the titles and headlines of his best performing videos:
MrBeast has mastered the art of going viral.
Before we dive deeper into where his channel is today, I think it’s important to highlight the path that MrBeast has taken to get here.
MrBeast is a 21-year-old YouTube creator from Greeneville, NC. He posted his first video on YouTube almost 8 years ago. Most of MrBeast’s early content was around Minecraft and gaming, but those videos didn’t get a lot of traction or views. That didn’t discourage MrBeast though. He was dedicated to making videos and trying to make it work. He posted over 120 videos between 2012-2014 before he passed 1,000 subscribers. MrBeast continued to regularly upload a wide range of content with mediocre success from 2014-2017. However, in January of 2017, he uploaded his first viral video: “Counting to 100,000 In One Video.”
https://www.youtube.com/watch?v=xWcldHxHFpo
The video is almost 24hrs long, and it’s exactly what you would expect…MrBeast sitting there and counting to 100,000. An extremely mundane task that seems so unbelievable that it piqued everyone’s curiosity. After this video hit, MrBeast’s channel started to transform. He posted several other videos doing extremely mundane tasks for extended periods of time, such as: Spinning a Fidget Spinner for 24hrs and Watching It’s Everyday Bro for 10 Hours Straight.
However, what he did next was genius…